When AI Becomes the Interface: why Product Data Becomes Everything
13:45
30 minuten
Presentation
Zaal 3
As AI moves from chatbots to agentic systems that can observe, reason, and act, the
interface is no longer the biggest challenge, the data is.
In this session, Vaimo and Akeneo explore what happens when AI becomes the
primary interface in complex B2B environments. Real-world cases
demonstrate how conversational and agentic experiences depend entirely on
structured, accurate, and connected product information.
From discovery and comparison to decision-making and action, AI can only be as
effective as the data it operates on. Without a strong product information foundation,
even the most advanced AI remains superficial.
This session shows what it takes to make AI work in practice and why product
information management is becoming the backbone of next-generation digital
experiences.
Koop ticketsinterface is no longer the biggest challenge, the data is.
In this session, Vaimo and Akeneo explore what happens when AI becomes the
primary interface in complex B2B environments. Real-world cases
demonstrate how conversational and agentic experiences depend entirely on
structured, accurate, and connected product information.
From discovery and comparison to decision-making and action, AI can only be as
effective as the data it operates on. Without a strong product information foundation,
even the most advanced AI remains superficial.
This session shows what it takes to make AI work in practice and why product
information management is becoming the backbone of next-generation digital
experiences.
Justin Thomas
Justin Thomas is the VP of Sales for EMEA North at Akeneo, bringing nearly 30 years of experience supporting brands and retailers across Northern Europe. He is passionate about helping businesses grow by enhancing their product experiences and operational efficiency through the Akeneo Product Cloud.
PJ Utsi
PJ Utsi is the Co-Founder and Chief Creative Officer of Vaimo, a global digital experience agency. As Vaimo’s creative engine and experience evangelist, PJ focuses on the intersection of commerce, content, design, and innovation. He works closely
with leading brands to shape strategies and create experiences that drive growth, blending his passion for design, mobile,and emerging technologies to deliver measurable results.
with leading brands to shape strategies and create experiences that drive growth, blending his passion for design, mobile,and emerging technologies to deliver measurable results.