Modernizing 125 years of B2B commerce with BOSKA
15:05
30 minuten
Presentation
Zaal 4
B2B buyers are consumers too. They use apps, shop online daily, and expect every digital interaction to be seamless and efficient. Yet, many B2B commerce solutions have failed to keep pace with these evolving expectations.
BOSKA, a 125-year-old Dutch heritage brand with a powerful international wholesale presence, faced this exact digital divide. As their global B2B activities expanded, their internal processes remained rooted in the past, relying on a manual patchwork of phone calls, faxes, and emails. While functional, the system was inefficient and lacked the scalability needed for future growth.
BOSKA shares the blueprint of their digital transformation. Partnering with e-commerce agency Domaine, they moved away from fragmented, manual operations toward a pragmatic self-service model designed around actual B2B purchasing behavior.
BOSKA and Domaine demonstrate how essential B2B requirements, such as customer-specific pricing, streamlined bulk ordering, and seamless ERP integration, can be implemented in a scalable, maintainable way without the need for heavy, complex custom coding.
Koop ticketsBOSKA, a 125-year-old Dutch heritage brand with a powerful international wholesale presence, faced this exact digital divide. As their global B2B activities expanded, their internal processes remained rooted in the past, relying on a manual patchwork of phone calls, faxes, and emails. While functional, the system was inefficient and lacked the scalability needed for future growth.
BOSKA shares the blueprint of their digital transformation. Partnering with e-commerce agency Domaine, they moved away from fragmented, manual operations toward a pragmatic self-service model designed around actual B2B purchasing behavior.
BOSKA and Domaine demonstrate how essential B2B requirements, such as customer-specific pricing, streamlined bulk ordering, and seamless ERP integration, can be implemented in a scalable, maintainable way without the need for heavy, complex custom coding.
Denise Van Mourik
Denise van Mourik is Digital Improvement Lead at BOSKA and a driving force behind the continuous improvement of the digital landscape. She ensures that systems, processes, and data are seamlessly aligned, enabling scalable and efficient growth.
After eight years at BOSKA, Denise has spent the past three years specializing in optimizing processes and integrations. With a pragmatic approach and a strong focus on cohesion, she helps the organization become structurally future-proof.
After eight years at BOSKA, Denise has spent the past three years specializing in optimizing processes and integrations. With a pragmatic approach and a strong focus on cohesion, she helps the organization become structurally future-proof.
Ryan Petrimoulx
Ryan Petrimoulx is B2B specialist at Domaine, where he helps brands modernise and scale their commerce operations. With a background spanning retail, ecommerce, and leadership, he brings over a decade of hands-on experience building and optimising digital channels.
At Domaine, Ryan supports European B2B commerce organisations move away from manual, fragmented processes towards more scalable, well-structured solutions. He brings a practical perspective on how to build B2B systems that support growth without adding unnecessary complexity.
At Domaine, Ryan supports European B2B commerce organisations move away from manual, fragmented processes towards more scalable, well-structured solutions. He brings a practical perspective on how to build B2B systems that support growth without adding unnecessary complexity.