How Wella Company drives sales with data-driven customer engagement
12:00
30 minuten
Presentation
Zaal 6
Wella Company engages diverse markets, from salons and marketplaces to freelance stylists and direct consumers, while managing a broad brand portfolio. Discover how Wella Company uses data insights to identify high-potential customers similar buying patterns and deploys personalized, omnichannel campaigns using pre-built automation to boost product launches and deliver tailored recommendations, driving targeted engagement, loyalty and sales.
Koop tickets
Josh Ledger
Josh is specialist in customer experience en enterprise-oplossingen. Als Customer Advisor Architect bij SAP Customer Experience ontwerpt hij schaalbare CX-architecturen en begeleidt hij internationale organisaties bij digitale transformatie. Met acht jaar ervaring bij Emarsys combineert hij strategisch inzicht, technische diepgang en klantgericht leiderschap om meetbare bedrijfswaarde te realiseren in complexe enterprise-omgevingen binnen EMEA en daarbuiten.