10,000 orders, 1 shift: How Ravensburger freed up sales time
What do puzzles have to do with digital sales transformation? A lot, actually.
Join Ravensburger and Arno Ham (product evangelist & former CTO at Sana Commerce) for a fast-paced, interactive session on how one of Europe’s biggest toy brands rolled out international e-commerce, automated 10,000+ orders, and saved over 1,600 hours in manual work.
The result? Sales reps now focus less on paperwork and more on partnership—leveraging consultative selling and smart tech to deliver real value. This is how you unlock growth with the right platform.

Maximilian Maucher
Maximilian Maucher is the Team Lead of Platform Management at Ravensburger, a renowned European puzzle and game company. In this role, he oversees the strategic development and management of the company’s sales platforms, focusing on enhancing B2B e-commerce adoption and streamlining sales processes.

Arno Ham
Arno is the Chief Product & Technology Officer of Sana Commerce, where they have helped over 1500 B2B companies succeed with eCommerce processing an estimated 100B+ USD GMV over the years. Sana Commerce enables complex B2B businesses to enjoy the revenue and efficiency gains of digital commerce.
Arno studied computer science as he once had the goal to become an IT professional. He is passionate about eCommerce; it’s not only his profession, but in his free time, he really enjoys maintaining the webshop for the band and music society he plays in.
Arno has been a driven eCommerce manager for years for big (retail) accounts such as Heineken, AkzoNobel, and Michelin. He used his experience of managing eCommerce for these accounts when he started the product development task force at Sana Commerce to help you thrive in your B2B commerce complexity.