Starting with the customer: Solving the multi-brand challenge in B2B ecommerce
PJ Utsi, Co-Founder & Chief Creative Officer at Vaimo, shares how global B2B companies like Dometic and Lippert are tackling the complexities of multi-brand ecommerce. Learn how a customer-first approach can unify fragmented experiences, drive alignment across teams, and deliver real value in even the most complex digital ecosystems.
With real world examples from customers like Dometic and Lippert we will share:
- Why siloed teams and outdated systems create fragmented user journeys
- The risks of leading with technology instead of customer needs
- Strategies to simplify complexity and align internal teams
- Practical ways to design around users—not your org chart
Whether you're undergoing digital transformation or consolidating brand experiences, this session will offer actionable insights grounded in real-world experience.
PJ Utsi
PJ Utsi is the Co-Founder and Chief Creative Officer of Vaimo. He is the creative engine and experience evangelist of the group and mostly orbits in and around the digital design and strategy domains. With content, commerce, design, mobile, and innovation as favorite subjects, he focuses on driving success for key Vaimo clients.