Discover how Nexperia, a leader in the semiconductor industry, leverages digital assets to generate tangible business value.

During this session, Janinka Feenstra, consultant at TRIMM, and Stein Nesbakk, marketing excellence manager at Nexperia, discuss the story behind the quantified business value of Nexperia's Interactive Datasheets. An innovative, award-winning tool that evolved into the starting point of a broader digital transformation at Nexperia.

Using this case, Stein shares the paradigm through which Nexperia approaches digital initiatives: from ideation and testing to validation, adoption, and further development. What began as a datasheet became an accelerator for change, centered around the main question: How do you measure both traditional and non-traditional success, even when it can’t be directly expressed in ROI?

Be inspired by practical insights on topics such as quantifying projects, deliver new digital tools within a commodity based industry, marketing business value, and the role of digitalization in connecting various internal departments.

Stein shares his vision and experience, inviting you to look beyond tools, toward structural change, adoption, management buy-in and strategic success.