B2B growth the B2C way: Zeeman’s blueprint for digital success
What can B2B learn from B2C? In this session, Alex Bloemendal, eCommerce Manager at Zeeman, shares how the company applied B2C strategies—like MACH, AI, and modular design—to modernise its platform, accelerate growth, and improve digital experience.
Learn how B2B companies can:
- Speed up time to market
- Scale smarter with modular tech
- Boost profitability through better CX and agility
This talk is for B2B leaders and digital teams aiming to scale, simplify tech, and future-proof commerce with proven B2C strategies.
Alex Bloemendal
Alex Bloemendal is a seasoned digital leader with over 20 years of experience in digital transformation, strategy, online marketing, and e-commerce. He has worked on both the agency and retailer side of the business, and for more than a decade, he has led high-performing e-commerce teams focused on delivering outstanding customer experiences and business results.
Alex holds an MBA, with a thesis dedicated to online and e-commerce growth. He shares his expertise as a lecturer at institutions such as Beeckestijn Business School, where he teaches on topics like e-commerce, traffic optimisation, and conversion strategy.
A firm believer in the power of collaboration and customer centricity, Alex is passionate about empowering teams to create seamless (online) experiences. His work — always done in close collaboration with his colleagues — has been recognised with multiple industry awards, including the Thuiswinkel Awards (Dutch Home Shopping Awards), Mobile Innovation Awards, and the Dutch Usability Award.
Driven, people-focused and results-oriented, Alex thrives on building digital strategies that make both customers and stakeholders smile.